In an interview with La Presse regarding the strategic repositioning of Quebec companies, Mathieu Ayotte, a partner and lawyer at our firm specializing in civil and commercial litigation, discussed the challenges currently facing Quebec companies due to the trade war, particularly the increase in tariffs imposed by the United States.
Faced with this instability, many companies are compelled to consider a strategic repositioning. According to Me Ayotte, companies should focus on these 5 key areas:
- Review in detail their current commercial contracts.
- Conduct a rigorous financial analysis.
- Analyze the relevance of diversifying their markets.
“It can be difficult and intimidating, says Me Ayotte. But there are experts throughout the province who can help entrepreneurs explore their options and develop new markets. They should not hesitate to consult them.
- Inquire about existing programs that support businesses in financing, diversification and innovation (FRONTIÈRE, Panorama, Grand V, for example).
- Consider restructuring their business to ensure its sustainability.
Read the full article on La Presse website (French only)